Repiping Leads – High-Ticket Jobs from Homeowners Ready to Invest
One of the most profitable types of plumbing work available is whole-home and partial repiping projects. Get access to these exclusive leads from homeowners who have already researched their options and are ready to invest in a solution.
What Repiping Leads Mean in a Real-World Sense
Repiping leads are homeowners in your area whose homes have older galvanized steel, polybutylene, or copper pipes in various stages of degradation and in need of a complete or partial repiping solution. These are not impulse purchases. By the time a homeowner contacts a contractor regarding a repiping project, they have likely been experiencing recurring problems with leaks, discoloration of their water, low water pressure, or have been informed by a home inspector that their pipes are in a state of disrepair.
This is a researched decision-making process by a potential customer, meaning they are more educated about what they need, more committed to getting a solution to their problem, and more stable in their price expectations than a homeowner calling in search of a repair service. Their expectation is a significant investment in their home.
As a plumbing contractor, you know that a complete repiping project is one of the highest-ticket jobs available in a residential setting. A complete repiping project is a multi-day project requiring skilled labor and significant material costs.
Why Repiping Leads Are the Highest-Revenue Category
Highest Per-Project Revenue
Repiping a house is a huge undertaking, a multiple-day project involving a great deal of labor and materials.
Consultative Sales Cycle
The sales process for a repipe project includes an in-home assessment and quote, allowing you to build a relationship with potential customers, a big advantage for professional plumbing companies over competitors focused solely on price.
Financing-Aware Buyers
The people who need a repipe project also know they're making a big investment in their plumbing system, so they're more open to financing options. This is a huge advantage if you're a company that offers financing options.
Stable Crew Utilization
A multiple-day project also provides a consistent stream of work for your crew, reducing idle time between smaller service calls.
Referral-Rich Work
A whole-house repipe project is a big deal, a huge improvement to a home, and people who have a successful project done will share their story with neighbors and friends who also have homes of similar age.
Less Crowded Market
The plumbing industry is a crowded field, but fewer companies actively market for repipe leads, giving you a competitive advantage.
Why Repiping Deserves a Place in Your Lead Mix
- The housing stock in America's suburbs is an average of 40-50 years old, creating a consistent stream of leads for a company offering repipe services.
- Homeowners looking to repipe their homes have a strong intent to purchase, meaning they're more ready to spend a significant amount of money on a project.
- Offering financing options on a proposal will significantly improve conversion rates.
- A successful project in a neighborhood will create a chain reaction of referrals to homes on either side, where homeowners will also be dealing with a similar problem.
- A whole-house repipe project is a long-lasting project, one where you can document a before and after to prove your work to future leads.