What Is Pay Per Call for Plumbing Companies?
The concept of pay per call is a type of performance-based lead generation system wherein a plumbing business pays for a call from a potential customer who needs their service. Unlike other forms of advertisement wherein a business pays for a click or a view, this type of system directly correlates a business expense with a business opportunity.
For instance, when a homeowner or business in a specific area searches for a plumber, a pay per call campaign will capture this intent and route a call directly to a plumbing business phone line. The potential customer will not go through a call center, directory, or any other third party to get in touch with a plumber. Instead, they will directly call a plumbing business, and they will handle the sale.
Why Plumbing Companies Choose Pay Per Call
Zero Upfront Cost
You only pay for calls that come in and are from a qualified caller.
Higher Intent
People calling are generally more qualified than those filling out forms. The person is calling because they have an immediate need for a plumber.
Full Call Tracking
Calls are recorded and tracked. You can monitor the quality of the calls and dispute any invalid calls.
Geographic Precision
You can target a specific geographic area such as a city or county. You don't have to pay for callers outside of your area.
Service Targeting
You will only receive calls for a specific service such as emergencies, drain cleaning, water heaters, etc.
Scalable Volume
You can start small and scale up as your team grows. You can also add new geographic areas and new services as needed.
What Counts as a Valid Call?
Valid Calls (You Pay For)
- Homeowner needs emergency plumbing repair
- Property manager requesting a plumbing quote
- Customer calling to schedule water heater replacement
- Business owner with a commercial plumbing issue
- Caller asking about drain cleaning pricing
Invalid Calls (No Charge)
- Robocalls or automated dialers
- Wrong numbers or misdials
- Solicitations from other businesses
- Callers outside your service area
- Duplicate callers within 30 days
- Calls under 30 seconds with no intent